UK : le streaming continue sa percée avec 500 Millions de streams hebdomadaires

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visuel streaming 

Streaming continues to surge as weekly audio streams pass 500 million landmark

  • Mark Ronson’s Uptown Funk the UK’s most streamed song, as 59 tracks are streamed more than 10m times in the first six months of the year
  • Ed Sheeran most streamed artist ahead of Sam Smith, who also breaks 100m audio streams barrier
  • 25bn audio streams predicted for 2015, as UK consumers  increasingly embrace streaming services

With audio streaming in the UK continuing to grow at an exponential rate, music body the BPI today reveals that, according to Official Charts Company data, the landmark of 500 million weekly streams has been breached for the first time.

Only a year ago, in July 2014, the weekly number of audio streams averaged just over the 275 million mark – contributing to a combined annual figure of 14.8 billion streams served through streaming services such as Spotify, Deezer, Rdio and Google Play, close to double the previous year’s total.

In the first half of this year there have been 11.5 billion streams – an increase of 80 per cent on the same period in 2014, and by June just gone the weekly average had risen to 484 million streams – according to the weekly Official Charts Company survey.   However, for the chart week ending Thursday 16 July, there were 505,849,000 audio streams, including through the most recent entrants to the streaming market, Tidal Music and Apple Music (see Notes to Editors – Table 1 for monthly data).

If this level of growth continues at the current rate across the rest of the year, the number of audio streams in the UK in 2015 should comfortably exceed the 25 billion mark1.  Were video streams on services such as YouTube, which are not currently reflected in the Official Charts Company data, to be added, the overall UK volume for 2015 across all platforms would most likely pass the astonishing landmark of 50 billion streams.

In the first six months of 2015 59 tracks were streamed more than 10 million times in the UK, with the most streamed song, Mark Ronson ft. Bruno Mars’ Uptown Funk, played more than 45 million times (see Table 2).  The most streamed artist in the UK overall during this same six-month period, however, was Ed Sheeran, whose  various songs (including Thinking Out Loud) were streamed over 170 million times in total, ahead of Sam Smith, who also broke the 100 million barrier, and Irish artist Hozier (see Table 3).

Geoff Taylor, Chief Executive BPI and BRIT Awards, comments:

“It’s remarkable that we now speak of billions of audio streams per month – it demonstrates vividly just how quickly streaming is being embraced by British music fans. 

“As more consumers explore the enhanced experience offered by premium quality subscriptions such as Apple Music and Spotify Premium, it will help our world-leading record labels invest even more into unearthing the next generation of British talent for fans here and around the world.”  

The massive growth of streaming comes as both the UK’s Official Charts and the BPI’s iconic Certified Awards have also embraced streaming.  The Official Singles Chart (as broadcast every Friday afternoon on BBC Radio 1 and unveiled on OfficialCharts.com) began counting streams last summer, while the Official Albums Chart followed suit in February this year.  In turn, the BPI’s Certified Awards for Singles started including streams last summer, followed by the Albums certifications in June this year.

Enquiries

Gennaro Castaldo            020 7803 1326 / 07801 194 139                 gennaro.castaldo@bpi.co.uk

Lynne McDowell              07763 619 709                                               lynne.mcdowell@bpi.co.uk

Notes to Editors

Table 1:  Average weekly audio streams by month 2014 – 2015 Source: Official Charts Company.

Month                  Streams                              Month                  Streams

Jul 2014               276.9m                               Jan 2015              382.8m

Aug 2014             282.3m                               Feb 2015             411.5m

Sep 2014             305.5m                               Mar 2015            429.3m

Oct 2014             330.9m                               Apr 2015             453.1m

Nov 2014            347.0m                               May 2015            484.2m

Dec 2014             377.3m                               Jun 2015              483.6m

UK STREAMS BY MONTH

Table 2: Top 10 most streamed songs: Jan – Jun 2015

  1. Mark Ronson ft. Bruno Mars / Uptown Funk                                      Columbia Label Group ( Sony Music)
  2. Omi / Cheerleader (Felix Jaehn Remix)  Syco Music (Sony Music)
  3. Hozier / Take Me To The Church  Island (Universal Music)
  4. Ed Sheeran / Thinking Out Loud                                                             Atlantic Records UK (Warner Music)
  5. Ellie Goulding / Love Me Like You Do  Polydor (Universal Music)
  6. Wiz Khalifa ft. Charlie Puth / See You Again   Atlantic Records UK (Warner Music)
  7. James Bay / Hold Back The River Virgin EMI (Universal Music)
  8. Maroon 5 / Sugar    Polydor (Universal Music)
  9. Years & Years / King  Polydor (Universal Music)
  10. Major Lazer ft. Mo & DJ Snake / Lean On Because Music

Source: Official Charts Company .             

Table 3:  Top 10 most streamed artists: Jan – Jun 2015

  1. Ed Sheeran
  2. Sam Smith
  3. Hozier
  4. Drake
  5. Rihanna
  6. Eminem
  7. Chris Brown
  8. Calvin Harris
  9. David Guetta
  10. Beyoncé

Source: Official Charts Company.

1Analysis based on the top 15,000 tracks of the first six months of the year